Arena - We Are England


For over 40 years arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality.

Launched in 1973 by inspirational sports-lover and entrepreneur Horst Dassler, arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the ultimate in hi-performance, durable swimwear for both the competitive and recreational swimmer. Most recently, the company’s breakthrough Powerskin Carbon range has returned unprecedented results at swimming’s leading events, and continues to set trends with its cutting-edge technology.

arena is an official sponsor and technical partner of swimming’s global governing body, FINA, along with some of the world’s most prominent national federations, including the US, Australia, the Netherlands, Hungary, Italy, South Africa and Sweden. Over the years the company has also sponsored and equipped an elite stable of the sport’s outstanding athletes, with Team England’s Adam Peaty among them.

With its headquarters in Tolentino, Italy, arena has a presence in 116 countries around the globe, including direct representation through wholly-owned subsidiaries in Italy, France, Germany/Austria and the USA. The group also employs a network of 35 qualified business partners in 100 countries, while the Japan-based Descente Group owns and manages the brand in 11 countries of the Far East.